The Espresso: Edition 147

Edition

147

June 27, 2012

Doodling

FROM THE EDITOR

 

A lot of creative people are doodlers. But to be a good doodler you need to disconnect, grab a piece of paper and pen and start to draw. Sometimes it's nothing in particular, sometimes it is. With almost half of the world being visual learners and a higher proportion being tactile, the notion of drawing words, pictures, images and squiggles whilst you're daydreaming is great. 

When we came across this invention we loved it and we wanted one! It's the Post-Itable. Essentially it's a desk made up of 80 giant Post-it notes. Developed by Italian design studio Soup Studio Designs, this unique table is definitely going to find a market amongst doodlers and mind mappers. Once you finish scribbling on your table you simply rip off the Post-it note, stick it up on your wall and of course underneath is a clean sheet ready for your next inscription. The prototype for the table received an second honourable mention at the 2008 International Designers Workstation competition, and we have no doubt that the Post-Itable is going to find an audience amongst creatives and folk who like to daydream and doodle.

Uber Frequent Flyers

travel

We're sure that every Espresso reader is fed up with Australian air carriers and their constant delays. Maybe they should take a page out of Surf Air's new innovative concept. Surf Air is a California based airline that's offering unlimited short haul flights when you pay a monthly subscription fee. Reportedly starting at around $790USD per month, and in Surf Air's own words, they are simplifying and enhancing the flying experience through an exclusive 'all you can fly' membership. Once you have paid the subscription, you can fly as much as you want on flights that would normally take you between 2 and 5 hours by car. Sounds pretty cool given you are on a first class airline with only 8 other passengers in leather seats (pictured above), allowing you to truly chillax. Surf Air says you have the freedom to fly as much you want with 30 second bookings, an easy arrive and fly rhythm and the knowledge that you never have to worry about hidden or extra fees. Bring it on! This would certainly give the Flying Kangaroo a good kick in the wallet.

Air Dried Veggies

home

We love it when somebody looks at something that everybody else has walked past, looked through or touched, and sees something different. This must have been the case when Barreau Charbonnet's Volet Végétal was designed, specifically for small apartments where space is limited. It is a vegetable structure that bolts with hinges onto the bottom of your window and is then lowered down by rope, controlled by pulleys to allow you to create a vertical veggie patch where no structure currently exists. They have also taken the same concept and replicated it for drying laundry. With our urban environment becoming smaller, space becoming limited and innovation becoming crucial, this idea is likely to catch on - although we at the Espresso do worry about the passers by under the window!

Where's My Pizza?

home delivery

Espresso reader Matt brought this one to our attention and we have to say it's a risky but fascinating concept for a brand, designed by advertising agency ONIRIA/TBWA. They have enlisted a couple of pizza stores in Paraguay to deliberately deliver pizzas late to their customers to help them understand what it's like to be hungry. The agency teamed up with the Food Bank Foundation and convinced the two pizza joints to intentionally accept the booking for a pizza but then deliver it 45 minutes late. When the pizza is finally delivered, it comes with a note explaining that only when you're hungry will you understand hunger. To hopefully appease the annoyed customer, the pizza is delivered free but any money that the customer offers to pay goes straight to the Food Bank Foundation to help those who are really hungry. This is an ambitious and bold idea but , as they say, if you're not living on the edge you're taking up too much space.

sport

Technology

The Nike Do

Iconic sports brand Nike has teamed up with some of the world's best footballers in their latest Nike viral video set. In the clip, Mario Balotelli had his hair cut and styled in a traditional barber shop. The video also stars a couple of other renowned footballers who watch as the barber attempts to give Mario a style that will allow him "to be remembered". What we find really cool about this clip (apart from the fact that the viral video has reached over 1.8 million views), is that Nike have also set up physical Nike Barbershops located in Buenos Aires, Madrid, Mexico City, Milan and Paris. In addition, the public can also visit the online Nike Barbershop App to virtually try various iconic hairstyles from one of ten football legends. More and more brands need to get face to face contact with their customers without relying just on media itself. This is a great campaign and one that many of our own brands can learn from.

Get Your Skates On

Grove are well known for their bamboo iPhone and Macbook cases but now they have gone in a different direction to create iPhone add-ons called Skatebacks. Grove uses the waste material from a skateboard factory to create very cool and unique, particularly strong covers for iPhones. Grove has partnered with Maple XO, the company that makes recycled skateboard jewellery, to make these very funky cases. Traditionally, Maple XO would throw out a semitrailer load of rubbish each day and this is now being put to good use to make these cool iPhone accessories. One man's rubbish is another man's treasure.

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Gary scours the world to find interesting tips, tools and news to give you a new or different perspective on the world around you.